Sigma Capital

24-09-2024

Mastercard partners with Entreprenelle to empower female entrepreneurs in Egypt

Source: MIST

Business Today-


Mastercard has announced a partnership with Entreprenelle, a dedicated organization that supports and trains women entrepreneurs, to launch a series of upskilling workshops in Egypt. This initiative aims to equip female business owners with essential tools and knowledge to effectively scale their enterprises.

The workshops will cover key topics such as e-commerce, digital solutions for boosting SME resilience, SME card issuance, and the future of customer loyalty. This collaboration reflects Mastercard's ongoing commitment to promoting an inclusive and equitable digital economy, both in Egypt and globally, by empowering female entrepreneurs and small to medium-sized enterprises (SMEs).

Inji Borai, Vice President and Country Manager, Mastercard, Egypt, expressed her enthusiasm for the partnership, stating: “At Mastercard, we believe in the transformative power of women-led enterprises and the positive impact they have on communities and economies. Our partnership with Entreprenelle is a testament to our commitment to empowering women entrepreneurs with the tools and resources they need to succeed. By leveraging our digital solutions and insights, we aim to create a supportive ecosystem that fosters innovation, resilience, and sustainable growth for women-led businesses across Egypt.”

Rania Ayman, Founder of Entreprenelle, added: “We are thrilled to collaborate with Mastercard on this initiative that aligns with our mission to empower women entrepreneurs. These workshops provided invaluable skills and knowledge that are essential for navigating today’s digital economy. Together, we are creating opportunities for women to not only participate in the economy but to lead and innovate within it.”

This collaboration coincides with the launch of Mastercard’s ‘Her Voice’ podcast series in Egypt, a powerful platform designed to ignite inspiration in the next generation of female changemakers. The series celebrates the journeys of female entrepreneurs and innovators across a wide array of sectors, including business, social impact, culinary arts, travel, retail, and e-commerce.

In a region where female entrepreneurship is on the rise, ‘Her Voice’ stands as a catalyst for empowerment, shining a light on the extraordinary women leading the charge in innovation. It underscores the immense potential and transformative power of female-led enterprises, inspiring others to dream big, break barriers, and create lasting impact.